We analyse real communities in their natural digital context using Findasense’s social investigation methodology. The development of our own study tools allows us to gain a deep consumer knowledge, either for internal use or for combining with all other practices for creating experiences.
We provide training through seminars and workshops that help gain an understanding of the digital world. These activities cover topics ranging from the digital transformation to customer experience and/or social media.
BRAND ARCHITECTURE DESIGN
We build everything from the DNA to the image of new brands, or brands based on a previous identity. We strive for consistency in consumer communications at every point of contact and we project it into the digital world. We define your brand in terms of market and territory, segments that you want to communicate with, competence and communication tone and style.
We strategically plan a series of actions for the purpose of bringing the brand strategy into line with your customers’ needs. We improve communication and product sales, brand positioning, corporate social responsibility and company PR. We gain key insights into customers that allow us to develop the most effective campaign thanks to Intelligence, media amplification expertise and knowledge of the community.
CUSTOMER JOURNEY PLANNING
We study consumers to create a map and understand their day-to-day behaviour through moments and key points of contact with the brand. We study consumers to create a map and understand their day-to-day behaviour through moments and key points of contact with the brand. We take into account their on line and off line dynamics to adapt your brand’s strategy and meet communication and business targets.
Strategic planning of campaigns through different types of Influencers, including the identification of those who are most relevant for transmitting the brand message and achieving specific targets.
We identify people or profiles who interact with your brand and conduct a quantitative and qualitative analysis of their behaviour to define their demographics and psychographics. We build up people based on real data sourced from physical and digital research; they are a key input for any brand strategy.