Based on data extracted from digital and off line brand activities, we identify and analyse consumer decision making patterns before, during and after the purchase and while enjoying the product or service.
SEVEN PRACTICES THAT MAKE US UNIQUE
Based on data obtained by the intelligence department, and everything learned by the engagement department, Findasense’s strategy works to provide the best alignment between brand interests and consumer requirements, with a unique positioning of usable data to develop creative and value-added experiences for users.
CX CREATIVITY & CONTENT
This is the area in charge of creating memorable long term experience and telling stories that connect brands to their consumers.
With an in-house methodology known as “Understand to Stand Out”, the CX Content & Creativity team using data as a starting point for designing experiences that are both original and consistent with each brand’s conceptual path.
Engagement takes charge of publishing and monitoring all of the content that your brand publishes on its social channels. It also works in conjunction with creativity to create content for publication. The aim of this practice is to build up a community of followers and fans who help to distribute any content that the brand believes is required to create its image and on line reputation.
This practice helps your company to ensure brand visibility and to connect it with your target. The main aim of this practice is to boost ROI while providing a good customer experience, reaching out to the right people, in the right channel and at the right time.
This is the practice in charge of carrying out any technological development that may be required internally by the organisation or externally by customers. It also analyses and establishes the development configuration criteria. In addition, the platforms is responsible for defining the infrastructure, programming languages and, in general, any technical requirements for projects with a multi-disciplinary approach, in line with organisation or customer needs.
It defines and orchestrates the execution of the entire omni-channel customer experience operation throughout the “journey”, connecting all of the players involved from a brand business strategy perspective.