Optimising the attraction of new partners.
Optimising the attraction of new partners
Ayuda en Acción is an NGO that fights against poverty and inequality. It has a history dating back over 35 years and works in 19 countries in Latin America, Asia, Africa and Spain, supporting over 2 million people.
Our specific challenge was to rethink how partners are attracted, by not looking at it as a one-off campaign (at Christmas or on special occasions) but rather something sustained over time as a response to trough periods of attraction and the peaks of campaigns.