The Consumer Interaction Centre (CIC) is a high performance one-to-one communication platform
An omni-channel solution model for interacting with consumers, which began in 2011 with the first Coca-Cola Iberia CIC, a pilot project that expanded to achieve a global level.
The culture, food, colours and incredible landscapes of these countries (rainforests, beaches and snow-capped peaks) make living and working in them a magical experience every day.
They are countries that enjoy great economic and cultural dynamism, from which we are constantly learning. It’s a potential market of 64 million consumers, where all industries face challenges day after day.