TECHNOLOGYAccording to Wikipedia, technology is a group of scientifically ordered technological knowledge that allows the design and creation of goods and services that facilitate adaptation to the environment, and that meet both the essential needs and desires of humanity.
All of the objects surrounding us in our daily lives are the products of different technological progress that we have developed throughout our existence. Today more than ever we can state that technology is a part of our daily life.
Leading the digital transformation of a technological giant
Lenovo is a Fortune 500 company worth 46 billion dollars, a leader in providing technology to consumers, trade and businesses. By the end of the 2014/15 financial year, Lenovo had completed 2 consecutive years as the global leader in PC sales, with an overall market share of almost 20%.
The year that Huawei overtook iPhone sales in Costa Rica
Digital brand positioning, moving away from traditional communications and diversifying its content was certainly a challenge for a brand that was rather backward in this sense.