TRANSPORTATION, TRAVEL AND HOSPITALITYAnother industry that has undergone major transformations with the advancement of communications technology, particularly collaborative software and mobile devices. It includes a large number of sectors, such as commercial aviation, hotels and travel agencies that today must bolster their commercial strategies against the heat represented by the appearance of new competitors.
When the RACC needs to expand its customer base.
RACC is today the largest automobile club in Spain and a well-known organisation in the international field of mobility.
It set us a triple challenge: lower the overall cost of acquiring its services, expand its customer base outside Catalonia and expand its customer base beyond its roadside assistance service.<
Attract young people and improve their positioning.
Rumbo, belonging to Telefónica and Amadeus, is the leading on line travel agency in Spain, which can be used for flight and hotel bookings. Our challenge was to attract young people and gain a position as an accommodation booking service. Due to Rumbo’s long track record, the average age of its consumers was growing and it needed to attract young people…