CHALLENGE: EXPAND THE NUMBER OF CUSTOMERS WITH NEW SERVICES IN ADDITION TO THE ROADSIDE ASSISTANCE SERVICE
RACC used to be a benchmark for roadside assistance in Catalonia and its digital channel was facing a triple challenge: lower the overall cost of acquiring its services, expand its customer base outside Catalonia and expand its customer base beyond its roadside assistance service.
SOLUTION: ANALYSIS OF THE WEB PLATFORM, SEGMENTATION OF SERVICES AND SEGMENTATION OF CUSTOMERS
RACC’s digital platform was very complex and there were no flexible pages for attracting partners for running campaigns. We built several different landing pages with different campaign objectives: based on both localisation and service type. We set clear targets for attraction platforms to ensure that the segmentation was correct.
RESULTS: THE CUSTOMER BASE FOR NEW SERVICES WAS EXPANDED, LOWERING THE ACQUISITION COST BY 79%
RACC achieved a triple objective: lower the overall cost of attraction by 79%, expand its customer base outside Catalonia and expand its customer base into other services beyond its roadside assistance.
Web Channel Manager, RACC.
“Over the time that we have worked with Findasense, they have lowered the cost of contact by 76%. They have done a great job through which we can channel our own experience”