Its industries, innovating spirit, never-ending plains, diverse climates and landscapes, and imposing and dynamic capital cities mean that working in the south of the American continent is always worthwhile. Our expansion into this region in 2013 represented a major jump, as we started to operate in a potential market of 90 million inhabitants.
You can visit our Buenos Aires, Santiago or Lima offices to discover how we create consumer experiences in the South American region.
The Consumer Interaction Centre (CIC) is a high performance one-to-one communication platform
An omni-channel solution model for interacting with consumers, which began in 2011 with the first Coca-Cola Iberia CIC, a pilot project that expanded to achieve a global level.
Competing with YouTube
Myvideo was the first YouTube in a language other than English, originally developed in Germany. The concrete yet ambitious challenge consisted of bringing MyVideo to Spain. This raised a large number of questions, raising from the acceptance of the channel to the best ways of launching it to consumers…