SUCCESS STORY

Groupon

CHALLENGE: FIND CONSUMERS FOR THREE NEW COUNTRIES

Groupon planned to expand and improve its products and services in Spain, Portugal and Italy. To do this, it needed to attract consumers.

SOLUTION: SMART AND INTEGRATED ADVERTISING TO REACH THE IDEAL AUDIENCE

To be able to reach the right consumers, a media purchase plan was set in motion for display advertising on the main local networks, including special integration in different media.

RESULTS: GROUPON GAINED A POSITION IN THE THREE COUNTRIES

Groupon positioned itself in the three countries and its customer base continues to expand constantly.

Boris Hageney

Boris Hageney

CEO and founder of Groupon Spain, Portugal and Italy.

“… we decided to place our trust in Findasense as a consultancy company, not just due to the background and network of its founders, but also due to its involvement in seeking out strategic agreements …”

REGION

CHALLENGES

INDUSTRY

PRACTICES