CHALLENGE: FIND CONSUMERS FOR THREE NEW COUNTRIES
Groupon planned to expand and improve its products and services in Spain, Portugal and Italy. To do this, it needed to attract consumers.
SOLUTION: SMART AND INTEGRATED ADVERTISING TO REACH THE IDEAL AUDIENCE
To be able to reach the right consumers, a media purchase plan was set in motion for display advertising on the main local networks, including special integration in different media.
RESULTS: GROUPON GAINED A POSITION IN THE THREE COUNTRIES
Groupon positioned itself in the three countries and its customer base continues to expand constantly.
CEO and founder of Groupon Spain, Portugal and Italy.
“… we decided to place our trust in Findasense as a consultancy company, not just due to the background and network of its founders, but also due to its involvement in seeking out strategic agreements …”