CONSUMERAnticipating a crisis. Digital reputation management in a pharmaceutical company
Anticipating a crisis.
Corporate crisis management plans have not traditionally integrated all channels, particularly digital channels.
WHAT PROBLEMS DO WE SOLVE?
Challenges
Connected and informed consumers demand relevant and consistent experiences at all points where they come into contact with a brand or organisation. In parallel, the fact that they are permanently connected gives us a large quantity of data that can be used to contact them and meet their demands.
KNOWLEDGE
Key knowledge that comes from traditional panel-based research, but also from in-house research models such as Zodiask.
BEHAVIOUR
Our branch of research that stems from Big Data and Neuromarketing.
TARGETING
Inputs from the previous two aspects are used for targeting, and profiling, archetypes and brand persona are introduced. All of these activities are aimed at creating consumer segmentation maps that are strategically qualified for better targeting.
CONSUMER JOURNEY
Where the brand and consumer meet 365, 24/7, or sporadically. It involves research, design and execution and is a basic tool for all of our products and services.
OMNI-CHANNEL EXPERIENCE
For us, this means achieving excellence and executing a perfectly designed Customer Journey.
MAIN CONSUMER CUSTOMERS:
Success stories
in the Consumer Challenge
Leading the digital transformation of a technological giant
Leading the digital transformation of a technological giant
Lenovo is a Fortune 500 company worth 46 billion dollars, a leader in providing technology to consumers, trade and businesses. By the end of the 2014/15 financial year, Lenovo had completed 2 consecutive years as the global leader in PC sales, with an overall market share of almost 20%.
Attract young people and improve their positioning.
Attract young people and improve their positioning.
Rumbo, belonging to Telefónica and Amadeus, is the leading on line travel agency in Spain, which can be used for flight and hotel bookings. Our challenge was to attract young people and gain a position as an accommodation booking service. Due to Rumbo’s long track record, the average age of its consumers was growing and it needed to attract young people…
Competing with youtube in a highly competitive market
Competing with YouTube
Myvideo was the first YouTube in a language other than English, originally developed in Germany. The concrete yet ambitious challenge consisted of bringing MyVideo to Spain. This raised a large number of questions, raising from the acceptance of the channel to the best ways of launching it to consumers…