Anticipating a crisis. Digital reputation management in a pharmaceutical company
Anticipating a crisis.
Corporate crisis management plans have not traditionally integrated all channels, particularly digital channels.
Findasense the United States
This region represents our first challenges as a company; it was where we worked with our first projects and customers – projects that grew globally and customers who continue with their commitment to our talent.
It also represents our culture, customs and acquired tastes, but above all it is our home with doors flung wide open to the sort of world we always dream about – a fully integrated world. Madrid, Barcelona and Lisboa are the region’s most populated cities
You can visit our Madrid o Lisbon offices to discover how we create consumer experiences in the Iberian region
Anticipating a crisis.
Corporate crisis management plans have not traditionally integrated all channels, particularly digital channels.
When the RACC needs to expand its customer base.
RACC is today the largest automobile club in Spain and a well-known organisation in the international field of mobility.
It set us a triple challenge: lower the overall cost of acquiring its services, expand its customer base outside Catalonia and expand its customer base beyond its roadside assistance service.<
Optimising the attraction of new partners
Ayuda en Acción is an NGO that fights against poverty and inequality. It has a history dating back over 35 years and works in 19 countries in Latin America, Asia, Africa and Spain, supporting over 2 million people.
Our specific challenge was to rethink how partners are attracted, by not looking at it as a one-off campaign (at Christmas or on special occasions) but rather something sustained over time as a response to trough periods of attraction and the peaks of campaigns.
Leading the digital transformation of a technological giant
Lenovo is a Fortune 500 company worth 46 billion dollars, a leader in providing technology to consumers, trade and businesses. By the end of the 2014/15 financial year, Lenovo had completed 2 consecutive years as the global leader in PC sales, with an overall market share of almost 20%.
The Consumer Interaction Centre (CIC) is a high performance one-to-one communication platform
An omni-channel solution model for interacting with consumers, which began in 2011 with the first Coca-Cola Iberia CIC, a pilot project that expanded to achieve a global level.
Attract young people and improve their positioning.
Rumbo, belonging to Telefónica and Amadeus, is the leading on line travel agency in Spain, which can be used for flight and hotel bookings. Our challenge was to attract young people and gain a position as an accommodation booking service. Due to Rumbo’s long track record, the average age of its consumers was growing and it needed to attract young people…
Hard-hitting competition in the world of telecommunications
The challenge was to bring telephony services and solutions to the Jazztel website, introduce the brand to the world of e-commerce, and to make the changeover from a website to a store – from a corporate website to one that can be used to make purchases. This took place through out SEO and SEM consultancy services, and by conducting a content sentiment analysis with our intelligence team…
Expand products and services to three new markets
Groupon is the global leader in local commerce and a website where you can start buying anything, whenever you want and wherever you want. By promoting the company’s global relations on a worldwide scale, Groupon offers consumers a huge market of offers all around the world.
Competing with YouTube
Myvideo was the first YouTube in a language other than English, originally developed in Germany. The concrete yet ambitious challenge consisted of bringing MyVideo to Spain. This raised a large number of questions, raising from the acceptance of the channel to the best ways of launching it to consumers…
Bringing the best of gaming
Electronic Arts is a leading gaming network in Europe and worldwide, which creates and develops all types of video games with a particular focus on sports.
Working alongside cutting edge digital media
20minutos.es is currently the third largest online newspaper in Spain, with a presence throughout Europe. But we worked with them at a critical time (2007-2008), when the media went through the challenge of switching from hard copy to digital and started to fight against the volume of traditional media information.
Helping to expand the largest network of doctors in the world
Esanum is a European leader, providing a worldwide networking community for doctors and paramedics, which helps healthcare professionals to build up relationships and share experiences. Esanum’s idea is based on the axiom “communio adiuvat” (“the community helps”). Under this motto, doctors with many different specialities are able to make contact with many others through our platform, with the aim of sharing inter-disciplinary knowledge and debating medical cases and observations from their day-to-day practices.<
Leaders in technology and positioning
Indra is one of the largest global consultancy and technology companies. It has solid processes for developing advanced and high added value technology services, allowing it to resolve critical problems and improve processes, efficiency, profitability and unique aspects.