The Consumer Interaction Centre (CIC) is a high performance one-to-one communication platform
An omni-channel solution model for interacting with consumers, which began in 2011 with the first Coca-Cola Iberia CIC, a pilot project that expanded to achieve a global level.
WHAT PROBLEMS DO WE SOLVE?
To achieve a first class consumer experience, we first have to create it in-house.
Focussing on Holacracy and other self management systems required for organisations to perform well in the 21st century.
We apply innovative methodologies that encourage creativity and critical thinking, and that promote the design of new innovative solutions. We are able to solve company problems and challenges quickly and in a streamlined manner through Workshops and Design Sprints.
EDUCATE AND INVOLVE
The connection between the consumer and company employees, to ensure that they are committed to a World-Class Customer Experience.
Demand for better experiences not only comes from consumers, but also company employees, who want to achieve rapid evolution and a real connection between themselves as individuals and their careers. It is for this reason that we are working to design the employee experience: organisational culture, work processes, professional objectives and the organisation’s goals, all for the same purpose.
MAIN COMPANY CUSTOMERS:
in the Company Challenge
In the Galletas Pozuelo universe
In September 2015 we launched a project for Galletas Pozuelo, an international company with a track record dating back 95 years in the mass consumption food industry in Central America. Specifically, we started with the social networking profiles of Chiky biscuits, its star brand, before expanding our activities to include Boquitas and Club Extra.
Supporting the leading packaged food company in Central America.
Alimentos Prosalud is a leading company in the Central American packaged food market, with brands such as Sardimar, Pacífico Azul, Macarella de Norte, Oria and Tesoro del Mar, among others. The main challenge was to provide strategic guidance to a company that had no planned digital marketing strategy; one of its major shortfalls was a failure to differentiate between the attributes of the different brands