Often sitting on the cutting edge of communication, the production and broadcasting of art and culture is an extremely important fact for the growth of a society. Many different industries and organisations participate in this sector, creating multiple partnerships, cultural baggage and economic and technological capital, giving rise to disruptive communication strategies.

Similarly, data intelligence applied to the knowledge of the cultural consumer – the players of interest – as well as the identification of different types of cultural products, is vital for the successful marking of any product or cultural project.