Leading the digital transformation of a technological giant
Lenovo is a Fortune 500 company worth 46 billion dollars, a leader in providing technology to consumers, trade and businesses. By the end of the 2014/15 financial year, Lenovo had completed 2 consecutive years as the global leader in PC sales, with an overall market share of almost 20%.
WHAT PROBLEMS DO WE SOLVE?
THE ERA OF INTEGRATION. TELECOMMUNICATION COMPANIES TRANSPORT THE DATA THAT WE CONSUME EACH DAY, BUT THEY WANT TO GIVE US MUCH MORE.
This industry focuses on studying and applying techniques used to design systems that allow long distance communications involving the transmission and reception of signals.
Today, the industry also plays a fundamental role in collecting consumer data, among other things.
The integration of data from several sources, the clustering of targets and the diversification of services, as well as increasing customer loyalty and retention (highly competitive and volatile), are some of the challenges that must be faced by the telecommunications sector.
MAIN INDUSTRY CUSTOMERS: TELECOMMUNICATIONS
in the Telecommunications industry
The year that Huawei overtook iPhone sales in Costa Rica
Digital brand positioning, moving away from traditional communications and diversifying its content was certainly a challenge for a brand that was rather backward in this sense.
Hard-hitting competition in the world of telecommunications
The challenge was to bring telephony services and solutions to the Jazztel website, introduce the brand to the world of e-commerce, and to make the changeover from a website to a store – from a corporate website to one that can be used to make purchases. This took place through out SEO and SEM consultancy services, and by conducting a content sentiment analysis with our intelligence team…