Working alongside cutting edge digital media

The traditional media has huge files that needs to dumps on the Internet and generates a large quantity of traffic. 20 minutos was a fledgling media company that couldn’t compete on content volume. Our strategy was therefore to create informative products, to turn the news into products to increase traffic. Therefore, in line with consumer behaviour, we generated a large number of information categories to optimise the media in search engines.

In addition to turning content into products as mentioned above, including forums, lists of articles and a range of different information products, a social media strategy was managed for 20 minutos.es, which amplified this new content clustering concept.

With the SEO carried out by Findasense, 20minutos.es experienced growth improvements of 50% in the ranking. Search queries rose rapidly, increasing traffic by up to ten times.