Although many tend to group together the countries that make up Central America and the Caribbean islands, the truth is that they are countries that are culturally, socially and economically very different.
San José, Guatemala City, Panama and Santo Domingo are the region’s most populated cities. The region has a total of around 90 million inhabitants, and it is an enormously enriching challenge to work in this tremendously diverse yet brotherly part of the world.
You can visit our San José or Santo Domingo offices to discover how we create consumer experiences in the Central American and Caribbean region.
The Consumer Interaction Centre (CIC) is a high performance one-to-one communication platform
An omni-channel solution model for interacting with consumers, which began in 2011 with the first Coca-Cola Iberia CIC, a pilot project that expanded to achieve a global level.
The year that Huawei overtook iPhone sales in Costa Rica
Digital brand positioning, moving away from traditional communications and diversifying its content was certainly a challenge for a brand that was rather backward in this sense.
In the Galletas Pozuelo universe
In September 2015 we launched a project for Galletas Pozuelo, an international company with a track record dating back 95 years in the mass consumption food industry in Central America. Specifically, we started with the social networking profiles of Chiky biscuits, its star brand, before expanding our activities to include Boquitas and Club Extra.
Supporting the leading packaged food company in Central America.
Alimentos Prosalud is a leading company in the Central American packaged food market, with brands such as Sardimar, Pacífico Azul, Macarella de Norte, Oria and Tesoro del Mar, among others. The main challenge was to provide strategic guidance to a company that had no planned digital marketing strategy; one of its major shortfalls was a failure to differentiate between the attributes of the different brands