BRAND

Benchmarking, research and strategy development for learning about and stimulating an industry category. We measure all of the parameters (knowledge, performance, associations, perceived quality, etc.) that we use to calculate brand value through different Brand Equity models.

Everything relating to a company’s reputation. Services such as crisis management, as well as research solutions and our Zodiask studies are applied here.

Services such as creativity, strategy and content planning, along with publishing and moderating are key when tackling this type of problem.

We measure the level of empathy between brands and consumers to identify risks and opportunities.

Loyalty programmes use promotions to register and monitor consumers to achieve loyalty, generate cross-selling, new sales and next sales.

This also involves research into the perception of quality. Solutions such as Intelligence and Care can be found here, particularly during the development of Q&As and baseline knowledge for Moderation and Crisis Management services.

Creating and implementing the Brand Vision Architecture for a brand. It is a fundamental part of communication strategies and marketing plans for an organisation, brand or product.

MAIN BRAND CUSTOMERS