SUCCESS STORY

IE Business School

CHALLENGE: FIND AND ATTRACT HIGH LEVEL CONSUMERS

They set us the global challenge of finding executive consumers with educational qualification from countries all over the world.

SOLUTION: STRATEGY, TARGETING AND PLANNING

Much of our approach was strategic: Identify and learn about typical customers, the positions that they held, their income, the networks they moved in and what kind of content interested them, to subsequently develop a tactical execution across different networks aimed at attracting the traffic that they needed.

RESULTS: WE ACHIEVED MORE THAN 300 QUALIFIED LEADS

Per month, and an attraction panel used at first for specific courses, and then the customer’s entire executive education options. We managed to attract a purchase target of between 15 and 20 thousand euros per person.

IE

Elvira Blanco

Marketing Manager

“Findasense’s strategy met our target to attain both quality and quantity”

PRÁCTICES